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The answer already exists. Finding it is the work.
In industrial customer service, the answer to a new case often already exists somewhere. The expensive part is finding it — and too often, that job falls on the experts. A routine order enquiry comes in. Someone checks the CRM, opens the ERP, looks for the right specification and tries to remember whether they saw something similar two years ago. Twenty minutes, four systems, one answer that has probably been written before. Multiply that by the daily queue. As volumes grow,

Matti Jylhä
Aug 192 min read
When growth and the rise of service business outpace your operating model
How flow-based thinking, reliable data, and AI-accelerated delivery restore operational excellence. Growth changes the nature of operations Growth rarely breaks a company loudly. It happens quietly: volumes rise, product portfolios widen, and — increasingly — the business model itself shifts as services grow alongside products. Maintenance, spare parts, lifecycle commitments, and digital offerings introduce flows and promises that the original operating model was never design

Matti Jylhä
Aug 103 min read
What is Supergreen?
Supergreen, a startup company that has been built with intense customer focus and a superb core engineering team, is now 15 months old. It's time to increase visibility. The mission is clear: to help industrial companies accelerate their value chains with AI. Supergreen solutions cover automated market insights and demand forecasting, sales automation and supply chain efficiency, and service business optimisation. There is a major opportunity to optimise, automate, and integr

Matti Jylhä
Apr 81 min read


Competitive advantage through AI
Here’s the thing about building competitive advantage through process digitalisation. Many of the current ERP systems are too rigid to keep pace with business change and innovation. A real business problem for companies trying to build competitive advantage and painful to experience first-hand. Companies need an agile process layer that connects fragmented workflows and optimises it all without multi-year transformation cycles. RPA was useful. Low code tools were good. Enterp

Matti Jylhä
Apr 81 min read
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